Marketing and Audience

In Young Adult Literature the market place has grown significantly since 1967. The prices of books differ in price depending if they are hardback or paperback because the market place thought that the more expensive the book is the older someone had to be to buy it and read it. Readers want to buy the more expensive books since they are considered more mature and they want to be treated more like an adult (Yampbell 354). Readers are also looking for books that are small enough to fit in their pockets, so they are more likely to buy a book that is in paperback than in hardback. But over time the young adult audience are looking for books and authors that they can relate too. Young adult readers can relate to now rising YouTube authors because they have been following their videos, their experience, so the readers can relate to the story they write, whether it’s a story about their personal experience or a fantasy novel.

Yampbell, Cat1. EBSCOhost, login.dax.lib.unf.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hus&AN=18589392&site=eds-live&scope=site. Accessed 19 Nov. 2018.

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